New id Cosmetics i-kiss Ultra Long Wear Lip Colour

Up until a week ago, I wasn't a huge fan of T.K.MAXX (Or T.J.MAXX, for those in the US). And by 'not a huge fan', I mean I avoided the place completely, nothing appealed to me less than a messy store, filled with crap no-one in their right mind would buy. That was until I was persuaded by my mom to go have a look at the beauty section, as she said they had some decent haircare/skincare and make-up brands. I was pretty sceptical about what my mom meant by 'decent', but thought I'd have a quick look. Immediately I spotted products by TIGI, Essie, O.P.I, Nails INC, NYX, ELF, Calvin Klein beauty and Fake Bake amongst other brands, and as I noticed the discounted prices on them all, I had a bit of a shopping frenzy.
I brought home a haul of products; a Cala bamboo brush set, Monu facial scrub, Fake Bake body butter, Nails INC trio set, New <id lip trio and ELF mineral foundation and brush set.
So I have since started a little love affair with T.K.MAXX. The rest of the store is still avoided, so I'd say it's more of a love/hate relationship..
I'll save the post on the complete haul for another day, but for now I'll focus on the lip trio purchased;

The set includes three of their lip colours, French Rose, Antique Rose, and Raspberry Rose. Each pencil retails at £13 on their website, but I got all three for £12.99. A massive saving of £26! I've never purchased anything from New <id cosmetics before, the brand had never really interested me. However, the offer was too great to pass up, so it was worth giving them a try.

From L-R : French Rose, Antique Rose, Raspberry Rose

On my hand, the pencils glided on smoothly, and one swipe was all it took to produce a high-pigmented swatch. So far so good..
When it came to my lips, I instantly felt how drying they were. It felt awful and looked awful, I hadn't even filled in my lips fully before i had to grab a makeup wipe and rub it all off again.
Before writing it off completely, I applied some Burt's Bees balm as a primer, and had another go. This time it applied better, but it wasn't long until it started sucking all moisture out of my lips and looked awful again.
When it came time to remove the swatches from my hand, I ran my hand under the tap and rubbed, it would.not.budge. I took a makeup wipe to it and rubbed...nothing. I ended up having to scrub my skin with the makeup wipe until my hand was red raw, lovely. At least we know it's definitely long-wearing!

This product was such a disappointment. It's a huge shame, as the colours are really pretty. For now they'll be put in my professional makeup kit, as I'm sure they'll be useful for shoots that don't require the colour to be on for long.
So I think it's back to not having an interest in New <id Cosmetics, unless something comes along that will prove me otherwise. But I'm a stubborn girl when it comes to product quality, sorry <id!


Has anyone here tried these or a similar product, what were your thoughts?