Smashbox On Location event

On Friday I attended the Smashbox UK launch, tucked away in a small venue down a side road in Mayfair, London. I am already a huge fan of Smashbox, having bought their palettes and primers in Sephora when over in the US, so I was excited for their launch in Boots stores nationwide, and even more excited for the launch event!

The venue was packed out with DJs, makeup and hair stations, photo booths, and of course the latest Smashbox products

The instagram wall! Any photos of the event uploaded to instagram with the hashtag SmashboxLondon, appeared on the giant instagram wall. Me and the makeup girls are top left!

Probably the most fun to be had was in the photo booths, free for anyone to go in and pull stupid faces to their hearts content

We were reluctant on the offer of a balloon on the way out, until we realised there was a sample-sized mascara inside, how cute!

Freebies included DKNY sample perfume, 500 points voucher for Smashbox at Boots, Vita Coco coconut water, Pop chips (Which were possibly the most delicious crisps ever), and a Smashbox photo holder.

The best part had to be the amazing amount of free makeup, including a full size Halo Highlighting Wand, travel-size Photo Finish primer, Smashbox mirror, sample-sized Full Exposure Mascara, a full-sized Lip Enhancing Gloss and a Try It Kit (Containing Photo Finish primer, Photo Finish lid primer, Hyperlash mascara, Lip Enhancing gloss and Limitless eye-liner).

Despite not sticking around for long, it was a great event, followed by us all excitedly rummaging through our tote to look at our freebies over a Starbucks. Hopefully there will be a lot more of these to come over the next two or three years in London.



What do you think of Smashbox Cosmetics? Would you like me to review the products I received? Let me know!